Wednesday, September 2, 2009

Save Water: Pee in the Shower

No matter how long we stay in or what kind of showerhead we use, we all have unique shower routines and rituals, some more complex than others. The Brazilian environmental group SOS Mata Altantica, via a cute, kid-oriented TV ad campaign called "Xixi no Banho," suggests that citizens add one more task to their soaping-up, shampooing, conditioning and shaving routines —peeing.

The group believes that by adding a yellow stream to the morning's shower, one toilet flush can be prevented. That one avoided flush, for each day per household, will save 4,380 liters (1,157 gallons) of water per year.

SOS spokeswoman Adriana Kfouri said that the ad is "a way to be playful about a serious subject."

The spot features cartoon drawings of people from all walks of life - a trapeze artist, a basketball player, even an alien - urinating in the shower. As you'll see in the below, um, "PeeSA," Gandhi, Michael Jordan and Alfred Hitchcock are portrayed emptying their bladders while rinsing off. Now if that's not inspiration for young Brazilians to tinkle in the tub, I don't know what is.


Narrated by children's voices, the ad ends with: "Pee in the shower! Save the Atlantic rainforest!"  ▣

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