Monday, June 15, 2009

Creative Packaging Inspiration

Packaging design has been the primary goal to attract customers’ attention. For this purpose, package designs can not simply inform the customers, but also provoke feelings and communicate emotions. An effective packaging looks attractive, impresses with its creativity and is just nice to have on the shelf.

Packaging is one of the most common examples of graphic design in the World. Apart from displaying the important information, the packaging has become an important sales tool. With the use of illustration, color, typography and even various packaging materials, designers can create an attractive image and build a brand identity that is eye-catchy and impactful, yet preserve the contents.

Consumers sometimes will buy a product not to try it, but to have the box/package/container that it came in. Some even collect special shaped bottles, pens, boxes, etc. I remember when I was a kid how I wanted something as typical as a toy or as simple as a cereal because of design or picture on the box. Needless to say, it's a very effective and important sales tool.

As an ongoing part of my Inspirational Monday posts, today I have an excellent assortment of beautiful, attractive and communicative packaging designs that I hope will inspire each and every one of you.

Milk in Love

Mr. Milky finally found her; or ... she found him. In all cases, be sure to buy one of each the next time you purchase milk! This love story has had a sad history, and but everything is good now. Good as milk! If you've enjoyed the story line, then you'll likely enjoy the paper toy. Click here to learn more and download, print and assemble this lovely paper toy.

Water Bottle

Simplicity at its best; and in "platinum edition" too.

Remarkable Pencils

The packaging for these "re-markable" pencils is so inviting.

Remarkable Pencils

Banana Juice

Although the banana juice carton is a very old design, it is still very effective; and therefore, worth (re)mentioning.

Unica Home

Citro Mints

Although not very practical in terms of portability (to carry around), but again I've not seen them in person to hold them and tell; still, it is a very enticing package.  ▣

Click here to see other Monday posts (including the current one).

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